Businesses that ensure protection from financial losses and mitigate risk are as old as human civilization. The Code of Hammurabi, King of Babylon, written in 1750-1755 BC, specified the first provision of what we now know as marine insurance. In the wake of the Great Fire of London in 1666, Sir Christopher Wren included the provision of an "insurance office" in his new plan for the city of London. Today, the global insurance market is estimated to be a $ 5,550,310 million industry consisting of major commercial life insurance, non-life insurance, health insurance and health insurance companies. Against this backdrop, a new wave of "InsurTech" solution companies is exploring transformation of the insurance business through the introduction of big data, machine learning and AI capabilities.

The project aims at increasing the efficiency of the company's games' functionalities, in-game advertising and user acquisition by utilizing machine learning and AI. Through research, the goal is to enhance understanding as well as produce practical technical implementations on Next Games technology platform that support efficient utilization of machine learning and AI. The goals of the project are in line with the company's strategic priorities to focus on improving efficiency and reducing development. The project will start in December 2019 and is expected to end on the 30th of September 2021 at the latest. The project has four phases and Business Finland will issue the grant in four stages based on submitted and approved reports on costs incurred and progression of the project.